Communicating evidence to stakeholders | Resource Details | National Collaborating Centre for Methods and Tools

Communicating evidence to stakeholders

Canadian Foundation for Healthcare Improvement (CFHI). (2008). Communication notes. Retrieved from http://www.cfhi-fcass.ca/PublicationsAndResources/ResourcesandTools/CommunicationNotes.aspx.

Description

The Communication notes series provides a number of approaches to planning and doing knowledge dissemination and exchange. This collection of one- to two-page summaries provide practical strategies to inform users about the following topics:

developing a dissemination plan
dealing with the media
designing a great poster
how to give a research presentation to decision makers
reader-friendly writing - 1:3:25
self-editing: putting your readers first

Steps for Using Method/Tool

The first summary in the Communication notes series offers a general overview of how to develop a research dissemination plan. Some elements to consider when developing this type of plan are provided below.

1) Developing a dissemination plan:

-Describe the research context, plan and objectives.
-Identify the long- and short-term goals.
-Identify the target audience(s).
-Determine and formulate key messages tailored to each audience.
-Determine the processes (e.g., briefings) and formats (e.g., presentations, reports, tools) that will be used to disseminate the research results, and who would be best to deliver these messages.
-Plan early to allocate the necessary time and resources required for dissemination.
-Identify measurable criteria to evaluate outcomes related to the dissemination plan and individual activities. The remaining Notes (2-6) refer to strategies that can be used at specific stages throughout the dissemination plan.

These summaries are written by the NCCMT to condense and to provide an overview of the resources listed in the Registry of Methods and Tools and to give suggestions for their use in a public health context. For more information on individual methods and tools included in the review, please consult the authors/developers of the original resources.

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