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National Collaborating Centre for Methods and Tools

August 2015 · Issue 140

In this issue:

Highlight from the Registry of Methods and Tools

How can I use social media tools to help reach my intended audience?

The CDC’s Health Communicator’s Social Media Toolkit can help!

Social media tools have become an effective way to expand reach, foster engagement and increase access to credible, science-based health messages.

The CDC’s Health Communicator’s Social Media Toolkit provides information for developing governance for social media, determining which tools are best suited to meet specific communication objectives, and helping organizations to develop effective social media strategies.  

The CDC uses their 2009-2010 H1N1 and Seasonal Flu Outbreak Social Media Campaign as an example. By using multiple formats to disseminate messages (e.g., online video, podcasts, text messaging, etc.), users had the option to participate based on their knowledge, level of access and engagement with social media.

For more info, check out our summary of this tool http://www.nccmt.ca/registry/view/eng/90.html


Read the User Story!

Building CASTLEs in Hamilton, Niagara, Haldimand-Norfolk and Brant Regions

How the Centres for Disease Control (CDC) Social Media Toolkit helped the CASTLE team at Hamilton Public Health to develop a successful social media campaign to encourage cancer screening. http://www.nccmt.ca/registry/user_story/eng/6.html

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Upcoming 2-part webinar - Register now!

NCCMT is excited to present a two-part webinar featuring the Policy Readiness Tool

Part 1: Overview of the Policy Readiness Tool

September 17, 2015
1:00pm– 2:30pm (EST).

Learn how the Policy Readiness Tool was developed and how to use the tool in your practice.

Click here for more information or to register for Part 1:  http://ow.ly/Qc4QF

Part 2: Using the Policy Readiness Tool in Public Health

October 1, 2015
1:00pm– 2:30pm (EST).

Hear the stories of how public health practitioners have used the Policy Readiness Tool in practice and discuss challenges and successes when applying the Policy Readiness Tool.

Click here for more information or to register for Part 2: http://ow.ly/Qc50a

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Upcoming webinars from Health Evidence

A monthly series, featuring review authors presenting their findings

School-based curricula for preventing smoking in children and adolescents: What's the evidence?

September 24th
2:00-3:00pm EDT

Join Dr. Roger Thomas, Professor, Faculty of Medicine, University of Calgary, for an overview of findings from his review examining the effectiveness of school-based smoking prevention curricula in keeping children never-smokers:

Thomas, R. E., McLellan, J., & Perera, R. (2015). Effectiveness of school-based smoking prevention curricula: Systematic review and meta-analysis. http://www.healthevidence.org/view-article.aspx?a=28703 BMJ Open, 5(3).

Click here to register: http://ow.ly/R6sW6

Overweight / obesity prevention, treatment, and maintenance from childhood to adulthood: Discussing review-level evidence

October 14th
1:00-2:30pm EDT

Join Dr. Leslea Peirson, Review Coordinator, McMaster Evidence Review and Synthesis Centre, for an overview of key messages from a series of five recent reviews published in CMAJ Open examining overweight and obesity prevention, treatment, and weight maintenance strategies among children, youth, and adult populations.

Click here to register: http://ow.ly/R6tcO

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Registration for Skills Online Fall term is now open

Skills Online helps build workforce capacity in Core Competencies for Public Health.

Register now! Registration for the Fall 2015 session closes August 23. www.skillsonline.ca

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Past issues of the Round-up are available online: Weekly Digest Archive
NCCMT is funded by the Public Health Agency of Canada and affiliated with McMaster University.
Production of this newsletter has been made possible through a financial contribution from the Public Health Agency of Canada.
The views expressed herein do not necessarily represent the views of the Public Health Agency of Canada.
Contact us at nccmt@mcmaster.ca or www.nccmt.ca.